Thorne Voss

A bold, conversion-focused Shopify store built from the ground up for Thorne Voss — a premium men's cologne and grooming brand designed for the authentic man who demands quality, purity, and natural ingredients.

E-Commerce / Men's Grooming·Visit thornevoss.com

The Project

Thorne Voss is a premium men's fragrance brand with a clear, powerful identity: authentic, natural, and built for men who take care of themselves without pretense. They needed a Shopify store that matched that energy — dark, bold, and unapologetically masculine, without sacrificing conversion performance.

We built a fully custom Shopify storefront from scratch — no off-the-shelf themes — with a dramatic dark aesthetic, cinematic product photography presentation, and a shopping experience engineered to move product. Every design decision served both brand identity and conversion rate.

What We Delivered

Fully custom Shopify theme — no pre-built templates

Dark, cinematic visual design matching the brand's bold identity

Product collection pages optimized for browsing and conversion

Free shipping announcement bar and cart-based upsell flows

Mobile-first shopping experience optimized for thumb navigation

Fast-loading product pages with compressed cinematic imagery

SEO-optimized product titles, descriptions, and meta tags

Google Analytics and Shopify analytics integration

Blog section for fragrance education content and SEO

Support page and FAQ structured to reduce pre-purchase friction

Project Details

Type: New E-Commerce Build
Platform: Shopify
Industry: Men's Grooming / E-Commerce
Design: Custom (No Templates)
Focus: Brand Identity + CRO

Need a Shopify store?

Get a free consultation and see what we can build for your e-commerce business.

Get Free Consultation

Let's Work Together

Ready to Build Your E-Commerce Store?

Get a free consultation and see how a custom Shopify store can grow your small business online.

Start Your Store View Our Work