---
title: "PreOp Assessments Case Study | Small Business Web Design"
url: https://smallbusinesswebdesign.co/our-work/preopassessments
description: "How we built a custom WordPress website for PreOp Assessments — a healthcare site designed to drive appointment bookings and rank locally."
lang: en
---

Back to Our Work (https://smallbusinesswebdesign.co/our-work)

Custom Design

New Site Build

WordPress

# PreOp Assessments

A custom-designed, SEO-optimized WordPress website built from scratch for a mental health and pre-operative assessment clinic — designed to establish trust, drive appointment bookings, and rank for local healthcare searches.

Healthcare · Visit preopassessments.com (https://preopassessments.com/)

Image: PreOp Assessments website screenshot (https://smallbusinesswebdesign.co/assets/work-preopassessments-B6L5zuj3.png)

## The Project

PreOp Assessments came to us needing a brand new web presence that could compete for local healthcare searches, communicate clinical credibility, and convert visitors into appointment bookings. The existing digital presence wasn't ranking, wasn't mobile-friendly, and wasn't converting.

We built a fully custom WordPress website from the ground up — no templates, no page builders — with a clean, clinical aesthetic that communicates trust and professionalism to patients and referring physicians alike.

## What We Delivered

Custom WordPress design with branded color system and typography

Mobile-first, fast-loading pages optimized for Core Web Vitals

Service pages for each assessment and therapy offering

States We Serve location pages targeting geographic keyword searches

Insurance information pages addressing a top patient concern

Appointment booking integration with clear conversion flow

LocalBusiness and MedicalOrganization schema markup

Google Analytics and Search Console setup from day one

SEO-optimized page titles, meta descriptions, and header hierarchy

### Project Details

Type

New Site Build

Platform

WordPress

Industry

Healthcare

Design

Custom (No Templates)

SEO

Integrated from Day 1

Want a site like this?

Get a free consultation and see what we can build for your small business.

Get Free Consultation (https://smallbusinesswebdesign.co/contact)

Let's Work Together

## Ready to Build Your Small Business Website?

Get a free consultation and see how we can design a professional, conversion-focused website for your business.

Start Your Project: https://smallbusinesswebdesign.co/contact

View Our Work: https://smallbusinesswebdesign.co/our-work

## Structured data

```json
{
  "@context": "https://schema.org",
  "@type": "CreativeWork",
  "name": "PreOp Assessments — Web Design Case Study",
  "description": "Custom WordPress website built for a mental health and pre-op assessment clinic, designed to drive appointment bookings and rank locally.",
  "url": "https://smallbusinesswebdesign.co/our-work/preopassessments",
  "creator": {
    "@type": "Organization",
    "@id": "https://smallbusinesswebdesign.co/#organization",
    "name": "Small Business Web Design .CO",
    "url": "https://smallbusinesswebdesign.co",
    "logo": "https://smallbusinesswebdesign.co/favicon.ico",
    "email": "contact@smallbusinesswebdesign.co",
    "description": "Specialist web design, SEO, and ongoing management services built exclusively for small businesses.",
    "sameAs": [
      "https://www.facebook.com/smallbizwebdesign",
      "https://www.linkedin.com/company/smallbizwebdesign"
    ]
  },
  "about": {
    "@type": "Thing",
    "name": "Healthcare"
  },
  "workExample": {
    "@type": "WebSite",
    "url": "https://preopassessments.com",
    "name": "PreOp Assessments"
  }
}
```